We worked with a modern and thoughtful line of men's jewellery with a product mix that includes rings and bangles inspired by the sensibilities of the west coast. The brand was born out of the desire to create men's jewellery products that embodied modern luxury while adhering to the practices of traditional craftsmanship. It strives to be a standout in the Canadian jewellery space, and as such, we worked to develop an identity that was timeless, masculine, and as sophisticated as their products.
In addition to the visual identity, we worked to coordinate and execute an art-directed photoshoot that captured the essence of the products and brand. Resulting is a suite of proprietary lifestyle and still-life brand imagery that brings a connection between the products and their Pacific Northwest roots.