Kristian Hay

Vancouver Warriors

ZAK worked with Canucks Sports & Entertainment to develop the brand identity for the Vancouver Warriors, a new professional lacrosse team in the NLL. With a tight turnaround, we quickly ideated concepts while working alongside key stakeholders to come to something that satisfied the brief. 

We ideated to create a logo that represents warriors as protectors and guardians. The simple, yet bold mark is inspired by three distinct elements: the shield, the north star and the monogram with three forged stripes embodying the traits of a warrior - athleticism, protection, and strength.

Made at ZAK.

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